Marketing has shifted away from old methods and toward diverse digital channels. Social media has become a platform for reaching millions of people and promoting your brand. As a result, Tiktok is one of the fastest-growing social platforms focusing on creating short and engaging viral video content.

Tiktok is a social networking site for creating, sharing, and discovering short videos that have grown in popularity in recent years. With over a billion active users in 2022, Tiktok is one of the platforms for ensuring your business gains online exposure.

With TikTok's popularity and rapid growth, particularly among millennials and Gen-Z, e-commerce businesses are integrating their marketplace and building their brand on the platform. As a result, Tiktok is an excellent platform for increasing awareness, meeting your target market, and promoting your brand.

However, if you're just starting out, it may be challenging to establish a massive following for your brand because getting followers requires a lot of work. Nonetheless, following these tried-and-true strategies may quickly get your brand noticed and gain 100 new followers before the new year.

7 Ways To Grow Your Tiktok Followers

Niche Down and Have Your Audience

Generally, the primary rule to grow on social media is to have an identity, as you cannot be everything to everyone. Your content can only be appealing to some. As a result, you need to know your audience, what they want to see, and the content style that would get their attention.

Once you've determined your target audience, narrow down and be specific about the type of content you share since this will likely land your content on their "For You" page. Even though your goal is to gain followers, it is also essential you create educating and entertaining content to build genuine connections. Thus, the more you create content for a specific audience, the more engagement you receive and the more followers you gain.

Create Quality Content

Content is king, as no social media platform can survive without it. As a result, create high-quality content that captures your audience's interest. Also, since Tiktok is all about video content, invest in high-quality equipment to ensure your videos are of the highest quality.

Create a variety of content, such as small clips and long videos. The more content you create, the more likely your content will appear on the For You page, where your target audience will find you.

Leverage Trends and Take Part in Challenges

TikTok's algorithm will always recommend content that features whatever is trending on the platform. There are popular sound clips, video duets, and other trendy content you can use to get your content in front of the right people.

You can also participate in various challenges, which is one of the platform's continuous trends. Naturally, the more popular the challenge, the more likely your brand and content will be viewed by your target audience. However, it is crucial to note that just because a challenge is popular does not obligate you to join. As a result, make sure to participate in challenges corresponding to the type of content you share with your audience.

Use Hashtag

Tiktok, like other social media sites, employs hashtags to drive engagement and viral content. When you utilize trending hashtags in your content, you increase your chances of it being boosted and featured on the platform For You page.

Furthermore, looking for similar creators in your chosen niche is critical to see what hashtags they use to promote their content and leverage them. Otherwise, you can create a custom hashtag or add a twist to trending hashtags to increase engagement in your content and brand awareness.

Promote Your Content Across Multiple Platforms

You must be present on several social platforms if you want your brand to reach a larger audience. However, to enhance Tiktok engagement and attract more followers, you must promote your Tiktok video content on other platforms and offer your brand more exposure.

As a result, sharing a clip of your quality TikTok content on other social networks will enable your business to reach more people, as you want your content to reach your target audience no matter where they are. However, while marketing your TikTok videos on other platforms, make sure you follow the platform's (if any) rules for sharing content from other sources.

Post At The Right Time

Posting your content when most users are active online can help you quickly reach your target audience. Therefore, post your content when your potential target audience is engaged and scrolling through the app. You can use the platform's Followers activity tab to display the days and hours your followers are most active. Ideally, users are always active in the morning and late at night, as these are period people are primarily on their phones.

Alternatively, you can experiment with some trial and error by posting your content at different hours to see which has the highest engagement.

Host A Contest

Tiktok users enjoy participating in trending challenges. Thus, running a contest is an excellent strategy for capitalizing on the platform's virality and gaining more followers. Likewise, contests and giveaways are great strategies to grow a large following. However, conducting a contest on TikTok might take a lot of work because you must verify user involvement and choose a winner who successfully completes your intended assignment.

Nevertheless, running a TikTok contest might yield numerous benefits for your brand. However, because your primary purpose is to increase your platform followers, the contest's goal must be to get followers.

Furthermore, you must specify the contest period and the prize to spark the participants' attention.

Get 100 Tiktok Followers With Cwallet

Although it might be challenging to verify contest participation on Tiktok and pick winners from a lot of participation, with the Cwallet Giveaway Tool, you can hold a TikTok contest automatically without manually verifying participants' entry, participation, and prize distribution. Also, the Cwallet Giveaway Tool allows you to specify how many followers you want to reach before the winner is picked.

Indeed, It is an ideal tool for your TikTok contest because it provides a simple-to-follow procedure that you can utilize.

The Cwallet giveaway tool breaks down the giveaway method into simple steps. Simply log into the Cwallet app, then enter the "Giveaway" tool. Next, you can start a new giveaway with a clear title and other important data, such as giveaway qualifying conditions.

To get 100 followers, decide how you want contest participants to log in and participate.

After that, create the task that must be completed. Following your account in this instance.

After creating the contest with Cwallet Giveaway Tool, you can specify a target number of followers your account must reach before winners are selected.

The best part of the Cwallet Giveaway Tool is that you don't have to perform any tasks manually because the tool validates all tasks automatically and only considers participants who follow the rules for the draws.

Final Takeaway

Tiktok is the new platform to create awareness for your brand. It may be challenging to grow and attract Tiktok followers because there is no one-size-fits-all technique for increasing TikTok followers. However, by combining all of the above strategies, you will be able to get your content featured on the For You Pages and attract your target audience.

With the Cwallet Giveaway Tool, you can gain your first 100 followers even before the new year. Click here for a detailed explanation of how the Giveaway Tool works.

Happy Holidays!!