Social media is one potent tool for boosting any business venture requiring mass usage. It’s no surprise that cryptocurrency trends have achieved success in the social media age; hence, running promotions and gaining popularity for a cryptocurrency or fintech company is best done via social media.
However, having a large follower count on social media is not enough. You could have thousands and tens of thousands of followers and still not get them to read your posts or click on your links, talk more of using your product, and becoming customers.
Building an active social media presence with loyal community members takes time and effort; however, it can be gratifying if you get it right. Below are some unique ways to grow your social media following and get more product sign-ups.
Contests are a fun way to facilitate engagement and attract new followers. You could create a contest for users to do any task you wish (including downloading apps and signing up).
For example, Company A, a fintech/crypto company, can hold a download contest that goes thus: download “CompA App,” sign up, and post a screenshot showing your account number and hashtag #CompA. The top two screenshots with the most comments will win $100 and $50, respectively.
This will instantly generate several posts and engagements about your application, and thousands of sign-ups can be gotten, helping you achieve a promotional goal without overspending on ad campaigns.
It is a good practice to continually engage all members after each contest, follow up with users who do not win, tell them more about what you do, and remind them that they are more freebies to keep them glued to your page.
Have a Clear Call-To-Action (CTA)
One time too many, social media campaigns make the mistake of not having a clear CTA. Indeed, increased engagements bring you leads; however, leads need to be nurtured from start to finish – you cannot leave them hanging halfway. Hence, you must have conversion commands that make them complete the action (signing up).
All the tips outlined below may not optimally aid performance if you don’t use a CTA. A simple, unique button with a clear inscription may be the trigger to doubling your social media engagement performance.
Utilize Visual Content
The brain processes image 60,000 times faster than texts. Hence, always ensure that your posts are not limited to texts; imbibe the practice of using catchy, high-quality images alongside every post, and then you can get more engagement.
With increased engagement, you can get more sign-ups for your product.
Build Content Around Trending Topics
Several catchy topics in your niche will occasionally trend, and the onus lies on you to make posts around the trending topics. Many users come online and try to catch up with trends, especially on Twitter; hence, it makes sense to tweet along with the trends so that you can get better visibility.
Therefore, you should invest in a copywriter that can deliver catchy phrases in line with social media trends to boost your visibility. With more visibility, engagement increases, and sign-up conversion increases too.
Be Entertaining, Don’t Be Boring
Your followers are humans, not robots. They mostly use social media to cool off and disconnect from life’s harsh reality. So, it makes sense to post humorous content and memes; this could get numerous shares and bring you a whole lot of new followers who are interested in your content.
No matter the value embedded in your product, don’t just make bland posts; ensure that they are entertaining – entertaining posts facilitate greater engagement, leading to better conversion.
Engage Your Audience Actively
One way to keep your community invested in you is by conversing with them actively, highly engaged by responding to their comments, and being generally responsive. Look at your mentions and appreciate them; repost the ones doing something special. Make them feel loved and seen, and they will engage your posts better because they know they will be getting a response.
Giveaways are one of the best tools to achieve optimal community engagement and lead conversion. It helps you reach out to new audiences who want to benefit from your giveaway because “everyone likes freebies.” If used correctly, it can be an excellent promotional tool to sell your services and even make much more money than you intend to give away.
You can use the CCTIP giveaway tool to create an instant giveaway with your customized rules and tasks. The beauty is that you don’t need to manually verify these tasks; the CCTIP giveaway tool will automatically check the tasks and ensure a fair draw for all participants. Any participant that fails to meet the set requirements is instantly disqualified. The giveaway creator may set up automatic distribution for your giveaway, and winners will be duly rewarded (while carrying out promotional tasks for your business).
Hence, the CCTIP giveaway tool helps promote your business for optimal lead conversion while requiring you to only toggle a few buttons within seconds.
PLEASE NOTE! NEVER BUY FOLLOWERS
You may have seen several takes telling people to “take the shortcut” and buy social media followers. Unfortunately, this is not only a bad piece of advice but also a bad investment.
Buying followers leaves you with a host of audiences who aren’t interested in the service you render; furthermore, they skew your statistics, and you get poorly evaluated analytics when trying to review your campaign performances.
It is more profitable to take the painstaking effort of organically building an audience interested in your service; hence, you can engage them enough to take any needed action. However, if they aren’t genuine followers, all your campaign efforts, no matter how good, will be futile.
Social media platforms offer great promotional advantages to businesses, brands, and organizations. Building a reputable social presence may be difficult, but it’s not impossible – you must be willing to put in the work to get optimal results.
Try out these tips to rejig your social media engagement, and your business will reap handsome dividends. Don’t forget that organizing giveaways is the easiest tool to spread your reach to a broader audience, so seize the initiative and easily organize crypto giveaways for your business via the CCTIP giveaway tool… Learn more.