Social media is a powerful tool for increasing visibility and promoting any business venture that needs widespread exposure. It's no surprise that cryptocurrency trends have thrived in the social media age; therefore, running promotions and gaining popularity for a cryptocurrency or other general businesses is best accomplished through social media.
In the world of online commerce, Twitter is undoubtedly one of the most essential marketing forces. More than 300 MILLION people use the bird app monthly, so it has expanded more quickly than any other social network. As a result, it should not be an option to use Twitter as a tool to put your brand, especially crypto groups and communities, in the face of everyone; it should be an unquestionable standard.
What is Branding?
Branding is the process of creating your business's look and persona. Simply put, branding is the marketing method of creating a name, an identity that distinguishes you and your business from the competition. The main objective of branding is to influence how you want potential customers to view your brand to create a favorable public perception of your company.
However, branding goes beyond prospective customers' outward impression of your company; their emotional connection and perception of your company help define the brand. As a result, the fusion of physical and emotional cues should be triggered whenever your company's name, logo, or product appears.
Why should your crypto community be on Twitter?
Twitter is the most popular social media platform for crypto enthusiasts and other businesses because it provides your brand exposure and visibility. As a result, the Twitter crypto community can generate a lot of attention for your crypto brand and community and increase its popularity.
So, why should your crypto company and projects be on Twitter?
- Establishes your company in the industry: Having a brand for your crypto community puts you ahead of the competition & potentially establishes your community in the industry with the correct brand identity.
- Increases business value: A well-established brand can increase your company's value by giving it more authority in the industry. In addition, as you build your brand, you make a strong reputation, which means your value will increase.
- Generate new customers: Existing members will be more likely to recommend your services to potential new users if your brand is vital. Referral business is advantageous. It indicates that your community has a favorable opinion of the problem your brand solves and can recommend your company because they have grown to trust and recognize it.
7 Tips for Growing Your Crypto Community on Twitter:
Put your brand name on the Twitter handle.
As simple as this may appear, it significantly impacts your growth and brand positioning. Therefore, your Twitter handle should be the same as your community name, and your logo should include your company name. This helps users in brand identification.
Use your logo as a display picture.
Many businesses use random images or pictures that have nothing to do with cryptocurrencies or the sector they operate as their display picture. However, to increase your brand's visibility, your display picture should visually represent your brand, as it appears on every tweet you post and in every chat conversation you feature.
Send an informative tweet about your community.
Social media is typically a way for people to unwind and enjoy themselves. As a result, people frequently have short attention spans. Always tweet explanations of complicated or technically oriented issues your brand addresses. You can always have a link to more details on your website.
Identity and engage influencers.
Influencers are well-known individuals who have a sizable Twitter following. It is ideal to associate yourself with prominent influencers in your industry and interact with their tweets by adding insightful comments and quoting them to reach their audience when they retweet. This will help your community grow exponentially.
Participate in timeline conversation
The timeline chat is a way to showcase your expertise. On the timeline, you can engage other users even if you don't follow each other. Twitter chat is a way to reach millions of people. Also, you can easily find people who are majorly in your niche and answer any pressing questions they have. You can do this by referencing any of your services that address their concerns. Doing this will increase your brand value and become a well-known brand in your industry.
Reward your community with crypto airdrops and giveaways
While providing informative posts to your crypto community and increasing your brand value by constantly participating in the timeline conversation, it is essential to keep the community active and engaged. The best way to accomplish this is through rewards. When you reward users for positive actions, you increase user engagement. You can reward them with airdrops and crypto giveaways.
Develop a custom hashtag for your brand
Using hashtags, you can build a community around your brand. In addition, users can easily follow and recognize your brand and your tweets thanks to them because they act as your brand's Twitter trademark.
How are brands utilizing Cwallet to grow on Twitter?
By using Cwallet to manage your business, you can significantly reduce the time and effort required to build your brand. In addition, Cwallet is compatible with Twitter bots that allow users to create airdrops.
A crypto airdrop is a promotional event that can be used to reward loyal supporters of an existing cryptocurrency brand or to raise awareness for a brand-new project within the crypto community. This airdrop can add to your brand visibility and boost the growth of your business. You can use the simple and quick airdrop to engage your community, increase exposure, and regularly bring in new followers –which will become customers.
How to send an airdrop
Airdrop via Cwallet: Set the airdrop details on Cwallet and tweet.
- Navigate to: Tools --> Bots --> Twitter Bots.
- Tap --> Create Twitter Tip
- Choose airdrop and enter the airdrop details.
- Click --> Tweet to send the tweet & create an airdrop
Airdrop via Twitter: Send a tweet with the airdrop command.
Successfully establishing and building your Twitter community requires consistency. You must constantly put your brand strategically so that people will know you. Once they get to know you, people start to anticipate your Tweets and get used to seeing your brand. Furthermore, using Cwallet will seamlessly boost your brand's visibility while saving you time and energy.
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