Online sales have become the standard approach to doing business. To establish your brand in the minds of your customers, whether you sell a product or a service, you need effective marketing. However, in addition to being strategic about your marketing, one crucial factor to consider is the convenience of purchase by your potential buyers.
Regardless of your product's effectiveness, convincing someone to buy it online is extremely difficult, especially if they are unfamiliar with you. Unfortunately, until I had a reason for selling, I never took the term "people only buy from people they know/trust" seriously. Individuals do, in fact, only buy from people they know. However, the trouble I had selling my product as a course creator has more to do with payment convenience than with people being familiar with my brand.
Of course, I understand the decision-making process that a customer goes through when purchasing a product. So, I used the sales funnel concept to guide my potential buyers through the decision-making process by creating a detailed sales page. The sales page was crammed with the necessary product information, and it was explicitly indicated for anyone to comprehend, stressing the benefits and bonuses to be enjoyed when they signed up.
Is A Perfect Sales Page Enough To Convert Prospects To Buyers?
Interestingly, the sales page was able to satisfy the steps of an effective sales funnel by ensuring that potential customers know how my product may solve their problems, even if they are encountering my product for the first time. Certainly, after learning about my product and how it can solve their problem, I was able to spark the curiosity of my potential buyers. As a result, if they were persuaded sufficiently by the information on the sales page, they would eventually make a buy. But unfortunately, these prospects never take the desired action of making a purchase, and thus, there was little to no conversion from the sales page.
Despite having anxiety-relieving testimonials, ample social proof that my product works, and an irresistible offer on the sales page, I still had trouble converting prospects into buyers, as the majority would begin the process and abandon it halfway down the process. So I began investigating the problem and what could be done to aid conversion.
Apparently, the most challenging problem prospects complained about is with payment. The payment button by the page builder redirects prospects to another page entirely to make a payment. Even though the checkout page has multiple payment options for buyers to choose from, there were different issues experienced with different payment options. Among the different payment gateway integrated into my sales pay were;
- credit/debit cards
- eCheck and ACH
- eWallets such as PayPal, Stripe, and so on
Unfortunately, there were several issues buyers complained about using some of these services, as some obstacles disturbed their sales journey.
Some Challenges Prospect Faced
After looking into why my sales page's low payment conversion, I discovered that customers were having problems with the payment gateway. For example,
- Most of these prospects are impulsive purchasers with short attention spans, and certain payment alternatives need them to register first in order to use the site. Given the information the payment processor needs, they frequently decide to forgo making the payment.
- Some platforms ask buyers to type strange characters known as Captchas before completing their transaction to confirm that they are humans and not an automated program. However, despite their effectiveness, captchas turned off customers because they take a while to complete, and most buyers aren't always patient.
- Buyers complained about the sales page redirecting them to different pages, and when they ran into problems, the payment providers were unavailable to assist them in dealing with their payment emergencies of multiple payments and other accidental payments. As a result, when consumers experience these obstacles and have nowhere to lodge a complaint, they quit the transaction.
- Some customers find the fees associated with payment methods like cards and e-wallets prohibitively expensive. Additionally, some buyers from certain regions could not make purchases because the acquiring banks and payment processors are not recognized in those areas.
Sadly, these difficulties and a few other minor problems contributed to the low payment conversion on my sales page. Knowing this, I decided to look for another option; a payment method that addresses the issues that my potential buyers encountered. However, I've heard a lot of talk about cryptocurrencies as a solution to traditional finance difficulties and other benefits, but I wasn't very interested or had enough knowledge about it. So I decided to learn more about it and see whether there is a way I could integrate it as a payment option on my sales page.
Surprisingly, I discovered that accepting cryptocurrency as a form of payment is the ideal strategy for positioning my brand for long-term and sustainable success. This discovery undoubtedly transformed my sales conversion because I quickly included a cryptocurrency payment option on both my business and sales page.
How I Implemented Crypto Payment On My Sales Page
So, after finding out how cryptocurrency can transform my payment conversion, I researched the perfect crypto wallet that can seamlessly handle my payments with less process. However, while researching for a crypto platform to process my payments, I ensured it has top features such as;
- Accepting multiple cryptocurrencies
- Easy and convenient user interface and experience
- Wallet security with 2FA compatibility to ensure protected transactions
- Device compatibility for buyers with various mobile and desktop operating systems
Eventually, after a thorough search, I discovered Cwallet, a crypto wallet that checked all of our boxes. Cwallet account creation has to be the simplest I've ever seen. Because there was no mandatory email account, KYC process, or time-consuming verification process, it was as simple as opening a webpage.
How Cwallet Managed My Sales Payment
Since having a Crypto wallet is the primary step in accepting crypto payment, and with Cwallet, I was able to create a crypto wallet having a choice of using my mobile number or any of my third-payment platforms such as Twitter, Telegram, Discord, and Reddit. Cwallet doubles as a payment processor and a bank account for storing all purchases made on the sales page.
Interestingly, adding Cwallet as a payment option to my sales page was straightforward. It only took a few minutes to construct a payment button on Cwallet and insert the necessary code into my sales page builder's backend. However, unlike other traditional payment options I've used, Cwallet does not need buyers to register an account before they can make purchases. As a result, the cwallet platform was the only effective approach to increase my payment conversion. It was simple, smooth, and user-friendly.
The best part of utilizing Cwallet to accept payments on my sales page is that it supports many cryptocurrencies and lets me pick a default currency for my payment button. So, with Cwallet's ease of payment, prospects became buyers, and buyers' location was no longer an issue because payment could be accepted anywhere in the world. But the most surprising aspect about using the Cwallet platform is that it is free! There were no transaction fees for purchasers, no conversion rates for buyers from other regions, and no fees for withdrawal of payment received.
As a result of this turnaround, there was no going back from using the Cwallet platform to handle all my crypto needs. In addition, Cwallet assisted me in increasing sales through my sales page by ensuring my buyers had a smooth payment experience via the payment button on the sales page.
To have similar results on your sales page or to seamlessly receive payments on your websites, you can utilize the Cwallet payment button and take charge of your sales.
First, create a Cwallet account immediately, then follow these steps to create a payment button and add it to your profile or website so that customers can quickly and seamlessly pay for your products. The best part is that it's absolutely free!
Cwallet: The Multi-functional Crypto Wallet
Cwallet is a unique cryptocurrency wallet that combines custodial and non-custodial features. With the help of this combined on-chain and off-chain wallet, you can manage and trade over 800 cryptocurrencies in a single spot, providing security, simplicity, and flexibility.
The Cwallet meets individuals', and enterprises' complex crypto needs through a range of features such as the tip code, airdrop game, giveaway tool, mobile refills, bulk payment, request invoice, payment button, and so on. It is more than just a cryptocurrency wallet where users may send and receive funds, buy and sell, or hold and swap cryptocurrency.
Cwallet lowers the entry barrier for crypto usage. You can instantly create a cwallet account with your mobile number or third-party networks such as Twitter, Telegram, Discord, and Reddit.
Opening the Cwallet account is straightforward. There was no time-consuming sign-up process, KYC procedure, or other unnecessary verification processes. Only by linking your social platform you can access the one toolbox that offers multiple solutions.
You can't go wrong with using the Cwallet Tool for your everyday crypto transactions. It is easy, instant, and secure.
Cwallet does not charge any deposits, withdrawals, and token swap fees. Therefore, using the Cwallet wallet is absolutely FREE!
So, what are you waiting for?
Download the Cwallet NOW!