Youtube is the world's second most popular search engine. Your goal as a creator should be to have your content watched by millions of people and make money from your YouTube channel.
For many video creators or YouTubers, as they are appropriately referred to, the purpose of having a channel is to establish a large audience and turn it into a cash machine. However, earning money on YouTube is not as simple as uploading a video because your earning potential is also determined by the niche you choose and the level of engagement you generate.
So, how do you make money from your video content? How do you monetize your YouTube channel?
There are numerous ways to monetize your YouTube channel. On the other hand, YouTube does not pay creators by default for uploading videos. However, with the right strategy and commitment, you can transform YouTube into a viable career-building platform.
That being said, let's look at some tried-and-true strategies for making money on YouTube, particularly for beginners.
How To Make Money On YouTube
Join YouTube Partner Program (YPP)
When making money on Youtube, the standard and most straightforward approach is through the partner program. With being a youtube partner, you make money from your content through ad revenue. As a result, you will benefit from monetizing your channel by earning money when a viewer watches or clicks an ad in your video.
Advertisement revenue is not the only method to profit as a YouTube partner. You can earn money from YouTube premium subscription fees paid by viewers who want to watch your content without commercials. As a result, you make money from YouTube premium subscription fees based on how much your content is being watched. Money received from premium subscribers is an additional revenue source to what you'll earn from ads, as non-members pay you through ads.
However, there are some standards you must meet to qualify as a partner, and the revenue generated from the partner program is split between you and YouTube, with you receiving 55% of the total revenue and YouTube receiving the remaining 45%.
Become Brand Influencer
Another approach to generating money on YouTube is to become a brand influencer, especially if you focus on a specific niche. As a result, you may be able to obtain brand deals in which you are required to feature their product or service in your video and encourage your audience to check them out. The advantage of getting brand deals is that you don't have to meet any YouTube requirements or share revenue because you're working directly with the brand and getting paid without any middlemen.
Furthermore, becoming a brand influencer and securing deals has nothing to do with the size of your channel. Although having a huge audience is advantageous, it is not a requirement for landing brand deals. As a result, if you are niche focused and consistent with your content, you can work with a few brands.
Become Affiliate Partner
Becoming an affiliate has to be the most practical way to make money from your channel. Similar to getting brand deals, except that you only make money when the product or service you advertise is purchased.
Becoming an affiliate partner is the quickest approach to earning money on YouTube, especially as a beginner because the barrier to entry is extremely low; you can contact brands with an affiliate program and receive a special discount code that your audience may use when making a purchase.
Becoming an affiliate partner works well if you review popular products or services in your niche or create content that includes references to different products or services that your audience can use to get greater results. There are several brands, particularly in e-commerce, for whom you can become an affiliate partner and make significant commissions. As a result, research the brands with the highest affiliate commissions in your niche and begin earning.
License Your Video To The Media
Suppose you have a video; every media outlet will want to share what is trending with their audience. As a result, you can license the video for money, as media outlets know they must pay for any content they use.
Unfortunately, this is not an efficient way to make money on YouTube because you never know which of your videos will become viral or when it will happen. However, your channel must be linked to a video marketplace where relevant people or outlets can find and purchase your content.
Sell Products and Merchandise
If you have a relevant product or service to your content, you can generate money by selling it to your audience. For example, if you run a fitness channel. In that case, you might design a fitness program or webinar where you earn a membership fee from members who sign up, or you could offer a downloaded product, such as a fitness handbook, a how-to booklet, or something similar.
On the other hand, you can sell your own branded items without being a YouTube partner. Selling products is an excellent way to make money, establish a community, and interact with your audience. However, if you are not a YouTube partner, you must direct your viewers to a website or online store where they can purchase.
Drive Channel Traffic To Other Platforms
YouTube is an effective marketing tool to promote your business, get new leads, and increase business traffic. As a result, you can use your channel to drive visitors to other platforms where you may offer them a product or service, mainly if you run an e-commerce business. For example, you can provide appealing content with a clear call-to-action that directs them to your website, webinar funnel, or any other platform where they can be converted.
You can also use your channel to drive traffic and grow your other social media platforms. If you don't have another platform or a product to sell to your youtube audience, you can charge other creators or YouTubers for your service. Either way, you are making money from your channel by generating leads.
Get Support From Fans Through Tips
If you offer good content, getting support from your audience is the easiest way to make money on your channel. People enjoy the content that teaches them something they need help with or entertains them and puts them in a good mood. As a result, if you offer high-quality content, you can request tips and donations from your audience. You can receive tips directly from your audience on YouTube using the super thanks feature or through third-party services such as Cwallet, Patreon, Tipeee, Buy me a coffee, and so on.
Accept Crypto Tips With Cwallet
Accepting tips and donations on Youtube is one of the simplest methods to make money from your channel, especially if you are a beginner with few subscribers. Fortunately, Youtube has a Super Thanks feature that enables YouTubers to monetize their content while also receiving tips from their followers. Unfortunately, using the tipping feature has some requirements, similar to what is required to join the youtube partner program, and you only receive 70% of the tips, and youtube keeps 30%.
Cwallet Tip Box, on the other hand, allows you to receive tips directly to your crypto wallet without incurring transaction fees while keeping 100% of the tips. Cwallet will provide you with a link and QR code after you create your tip code, which you can promote on your account and receive tips without restrictions.
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