Social media has become the go-to marketing platform for many online businesses because it allows owners to connect and engage with their target audience and ideal customers regardless of location. However, social media has limitations because you don't completely control how you interact with individual prospects based on their purchasing behavior. Therefore, social media marketing could appear generic.
On the other hand, building an email list allows you to directly connect with your prospects and create a segmented list, targeting different needs based on how they interact with your business. Building an email list gives your business complete control, as sending an email feels like a personal message between two people, bringing your business closer to your prospect and allowing you to build trust and long-lasting relationships.
Therefore, if you want to grow your business by establishing a more personalized relationship with your prospects or target audience, you must create an email list. But how do you go about building an email list? How do you get your first 100 or more subscribers?
The short answer and quickest strategy to obtain 100+ subscribers quickly is to run a giveaway. However, before we get into how you could use giveaways to increase your email list, here's why you should do so.
Why Build Your Email List With a Giveaway
Giveaways are free items, and everyone enjoys them. As a result, giveaways will enable you to capture your prospect's attention and reach a wider audience effectively and organically. Even if you already have a list of subscribers who are familiar with your brand and offerings, many of them will still engage by sharing with others to benefit, resulting in additional reach for your brand and growth for your email list.
There are various other benefits to using giveaways to grow your email list. Among many others:
- Anyone who enters your giveaway is already interested in your business and your product or service. As a result, they will likely become paying customers since they will purchase based on their interests.
- Giveaways always compel your prospects to act quickly, as the fear of missing out drives them to engage. As a result, giveaways produce immediate results while reaching new audiences.
- Finally, giveaways are less costly to run when done correctly than any other online marketing strategy.
Knowing the advantages of using giveaways to grow your email list will undoubtedly assist your brand in attracting quality leads. That being said, here's what you should know to get started with email list building with giveaways.
How To Grow An Email List With Giveaways
Know Your Ideal Audience
The giveaway's objective is already clear: to establish an email list. However, you must build a character for your giveaway to attract your target audience and guarantee quality leads. You don't want every Tom, Dick, and Harry taking part in the giveaway for the sake of the prize and building your email list. As a result, you must develop a persona that accurately represents your ideal prospect.
Define Your Giveaway Prize
Once you've determined who you want to target, the following step is to create a prize that will entice your audience. What is the benefit to me? When your prospect comes across your giveaway promotion, this is most likely the question they will ask. As a result, you must have a prize that is both worthy of your prospect's participation and relevant to your business. You can, however, choose to give away anything as long as it is beneficial to your audience and will result in the desired consequence of growing your list. For example, you can have a cash prize and say something like, "get $2 for each friend you refer to us". This will make participants more interested in the giveaway, resulting in more subscribers.
Define Your Giveaway Rules
Setting the rules of the giveaway will help you filter prospect participation, and since a buyer persona has already been established, tailoring the rules to the target audience becomes simple. The rules will describe the giveaway period, the mode of participation, and the method of selecting the winner. Defining the giveaway rules gives the campaign structure, and participants will understand what it entails.
Have Straightforward Entry Requirements
The means of access is one of the most significant considerations for participants. Once a participant is certain of the prize and has gone through the giveaway rules, another factor to consider is the entry. Do they have to fill out a long field of form? Or is their email address enough to grant them entry? These will be their considerations because the easier the entry mode, the more interested they get. However, since you're building an email list, the entry mode should be the participant's email address.
Promote Your Giveaway On Other Platforms
Of course, an email service provider is required to collect all of these emails from participants. However, you must promote the giveaway on numerous platforms where your target audience is present to increase the reach of your business. Furthermore, you must consider the platform where you have an established presence or where you desire to expand your user base, as the giveaway will inspire prospects to follow your business to obtain all of the required information about your brand and, most importantly, the giveaway.
Automate Your Giveaway Process With Cwallet
As much as giveaways give an instant result for any online promotion, the process can be difficult to manage. Imagine if you have to manually verify if a participant meets the requirements, complete the campaign task, and select a winner from the multiple entries. Thus, it can be very time-consuming and stressful.
However, you can use the Cwallet Giveaway Tool to run your giveaway campaign without manually setting up the giveaway process. The Cwallet Giveaway Tool streamlines the process from start to finish while allowing you to customize the giveaway as you desire.
The Cwallet Giveaway Tool, unlike other giveaway software, does not require installation on your website or landing page. As a result, you can set up simple tasks and choose the mode of participation to gain your email subscribers with just a few clicks.
Lastly, you also don't have to perform any activities manually because the tool automatically verifies all entries and only considers participants who follow the rules for the draws by using a provably fair algorithm.
With the Cwallet Giveaway Tool, you can host a successful giveaway and gain 100+ subscribers in the first two days.
Click here to learn how to run a giveaway promotion with the Cwallet Giveaway Tool successfully.
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