Oftentimes, social media is the modern-day go-to marketing channel for many online businesses because of its ability to reach a wide audience irrespective of their location. However, using social media as a marketing channel may not yield the desired results for industries that directly interact with customers.
On the contrary, email marketing campaigns are one of the most powerful marketing strategies that can be used to establish personalized relationships with your audience and directly serve them based on their behavioral preferences.
Unfortunately, email marketing is not without difficulties, which was my pain point as an email marketer. Apart from the difficulty of building a targeted email list for my financial service, getting subscribers to open and act on emails was a challenge that required numerous tactics.
However, after implementing some effective strategies that only a few email marketers know, I increased my email open rate by 25%.
So, if your business relies on email to promote a product or service, or if you want your email marketing campaign to be successful, implementing my tried-and-true strategies will significantly increase your email open rate.
Wait! Why is it important to improve your open rate ? Why should you strive for a higher open rate in your marketing campaign?
Why Should I Improve My Email Open Rate?
An increased email open rate provides insight into the acceptance of your business or brand among your email list, as well as whether you have a successful marketing campaign. The open rate metric is essential in your email marketing campaign as it shows the subscribers' statistics who read your email content.
As a result, increasing your email open rate brings you one step closer to a prospect making a purchase, increasing your business revenue. In other words, a higher open rate on your email marketing campaign means more sales for your business. Among other reasons to improve your open rate are:
- An opportunity to turn interested prospects into customers
- Improves brand awareness and credibility
- Understand prospects' buying behavior
- Make prospects read the email content
Understanding why you should improve your email open rate is critical to your marketing campaign's success and your business's overall growth. So, if you want to increase your open rate for your marketing campaign, here are the proven strategies I used to achieve a 25% increase.
How I Increased My Email Open Rate By 25%
These strategies have been tested in various industries, including e-commerce, SaaS business, real estate and construction, financial services, etc. As a result, regardless of your industry, you can increase your email open rate by 25% by implementing the following strategies:
Use Catchy Subject Line
The subject line is the first thing your subscriber sees when they open your email. In fact, the subject line is the most important factor in increasing your open rate. As a result, it is critical to use an appealing subject line that will keep your subscribers interested until they take action: open the email.
There are several methods for making your subject line appealing, including physiological cues such as curiosity, limited offer, scarcity, and so on. On the other hand, you can draw subscribers' attention by including numbers in your subject line, using a humorous and conversational tone, and speaking in a language your subscribers understand.
Write to One Subscriber
It is natural to imagine the thousands of subscribers on your email list who will read the content of your email when planning an email marketing campaign. However, writing to all of them at once is a mistake because it does not give your email a personalized tone.
As a result, it's more effective to write as if you're having a conversation with a single subscriber, with a streamlined subject line and a personalized message.
Offer Quality Email Content
When subscribers find value in your email and are satisfied with the content, they are more likely to open it the next time it arrives. Therefore, it is important to offer valuable content in the body of your email that they cannot randomly find elsewhere.
On the other hand, you can share valuable links to resources that address the needs of your subscribers, such as webinars, e-books, videos, blog posts, and so on.
Perfect Your Send Timing
The timing of your emails has a big impact on how many people open them. The time a subscriber receives a message determines whether or not they open it, so it is critical to perfect when you send the messages and carefully consider the time and day.
Even though subscribers can access their email anytime, planning your email schedule carefully is important, as it significantly impacts the open rate.
On the other hand, there are various methods for determining which timeframes perform best. For example, you can conduct A/B testing or industry research to determine the best time to send your emails to ensure an increase in open rate.
Offer Freebies or Incentives
Offering freebies and incentives is an effective email marketing strategy for increasing your open rate significantly. Offering freebies or incentives can be a discount, a one-time offer, a giveaway, or participating in social activities such as quizzes and contests.
Offering freebies through a giveaway contest in your email marketing campaign can significantly increase your open rate and grow your email list with quality leads.
You now have the strategies that helped me achieve a significant 25% increase in my email open rate.
However, offering freebies through contests and giveaways was one of the most effective approaches for quick results.
How I Handle The Contest Process Using The Cwallet Giveaway Tool
So, how did I handle giving away freebies to subscribers to increase my open rate? I used the Cwallet Giveaway Tool.
This was undoubtedly the most successful aspect of my email marketing campaign because I could use the Cwallet Giveaway Tool to automate the contest setup process.
Although contests and giveaways are a quick way to boost any online campaign, managing the process can be challenging. Imagine if I had to monitor subscribers' participation, manually check to see if a subscriber meets your entry requirements by finishing the campaign task, and select a winner from the many entries.
Certainly, manually performing all of these tasks would be a time-consuming process that I might find difficult to handle in the end.
However, I used the Cwallet Giveaway Tool to run contests and giveaway campaigns for my email subscribers without manually setting up the process. The Cwallet Giveaway Tool streamlines the process from start to finish while allowing me to customize the giveaway to your liking.
Unlike many other giveaway software, the Cwallet Giveaway Tool does not require installation on my landing page. As a result, with just a few clicks, I set up simple tasks and selected my subscribers' participation mode.
The best part is that I don't have to do anything manually because the tool automatically verifies all entries and only considers participants who adhere to the rules for the draws by employing a provably fair algorithm.
Thus, after using the Cwallet giveaway tool to offer freebies through contests and giveaways to my email list, I increased my email open rate by 25%.
Your Turn - Increase Your Email Open Rate With Freebies Using Cwallet
You've learned these effective strategies for significantly increasing your open rate thus far. Therefore, it's time to put your strategy into practice and achieve your goals, just like I did by using the Cwallet giveaway tool to offer freebies to your email list through contests and giveaways.
Follow this simple guideline to use the Cwallet giveaway tool to offer freebies to your email list via contests and giveaways.
Why wait any further? Download the Cwallet app today!