As a social media influencer, I know first-hand the importance of interactive engagement for marketers and brands alike. Created majorly for text-based conversations, Twitter is one of the best social media platforms to build a cordial following, not just for commercial brands but also for individuals.
While regular conversations with your audience can help maintain cordiality, building a loyal social media fanbase entails much more; you need to apply unique strategies to transition your followers from just cordial “friends” to loyal supporters. Having a strong, loyal following can increase your brand's visibility and credibility, and ultimately drive conversions; hence, it’s a priority for individual and corporate brands.
In this article, I will share my personal experience and provide valuable insights on how to build a loyal social media fanbase on Twitter.
Building A Loyal Social Media Fanbase
As mentioned earlier, cordiality is an important prerequisite to building a loyal fanbase. The foundation of my strategy is prioritizing engagement with my followers; I ensure to respond to their tweets, giggle with emojis amid conversations, retweet their posts, and engage in even small talk with them. I also make use of Twitter's various features, such as Twitter Spaces and polls, to keep my audience engaged and invested in my brand.
Every Friday evening, my followers are sure to expect a Twitter space, where we will run debates and dive deep into some important discussions that have been on the space throughout the week, including viral and controversial topics that make the space more lively.
However, beyond all of these, I discovered that your cordial followers might not be loyal if you don’t give them something of utmost value, and one of the most effective ways to foster loyalty is through incentives and rewards. I discovered that freebies and giveaways, especially to your most consistent followers, can make them feel valued and appreciated, and it can also encourage them to engage with your content more often or even take necessary action when needed.
Building A Loyal Twitter Fanbase With Rewards
With the realization that cordiality doesn’t necessarily translate to loyalty, I actively sought to upgrade my relationship with my audience by incorporating rewards and tips.
First, I optimized my weekly Twitter space debates, making them more lively and increasing participation by incorporating a prize. I’d pick a controversial topic from trending news throughout the week and open it up for debate. Two community members are nominated at opposing ends of the topic, and the entire community votes for the winner via a poll.
That’s not all; I also executed random airdrops for my community members, where I could share $200 among a lucky few. It was fun, and more than that, I felt an increased sense of loyalty from my audience.
However, that’s not the catch. The most satisfying process in the entire rewards process is reward distribution. Yeah, giving out a few bucks seems cool; however, manually distributing a prize pool of, say, $200 among 15 people may appear tasking and ruin the overall mood. However, discovering Cwallet was the final piece of the puzzle to create a system for building a loyal fanbase.
Automating Your Social Media Reward Process
One of the pros of using Twitter is that the platform allows the use of third-party bots to optimize the user experience. For example, there is a bot you can tag to take a screenshot of a timeline interaction, or to set a reminder for a post at a specific date and time, and many more. Similarly, there is a bot that can help you distribute your rewards via cryptocurrency, helping you save time, and making the overall experience much better.
The Cwallet Twitter bot allows you to distribute crypto rewards on Twitter with simple commands, as seen below:
Hence, after the debate has ended and the community has picked the winner via Twitter polls, I simply tip them with $50 worth of BTC or USDT with the command “@cctip_com tip 50 USDT @debatewinner,” and they instantly get their rewards.
Similarly, I use Cwallet to distribute random rewards among my users; all they need to do is Retweet or quote the tweet with a specific text, and they get the rewards instantly.
The participants can instantly redeem their rewards without fees by logging in to Cwallet via their Twitter accounts, as each reward is tied to individual usernames. Hence, I don’t have to do anything manually, I just fund my wallet with some tokens, prompt the bot to distribute some tokens, and I can rest assured that all participants will get their tokens.
The Rewards of Sharing Rewards To My Twitter Community
Rewarding my Twitter audience did not only increase my follower loyalty, but was also rewarding for me. My higher rate of real, quick, and active engagements got me several gigs, as I often got new sponsors who would like to sponsor my Twitter spaces session to get a shout-out or even others that want me to advertise their products and services to my target audience.
Of course, with a loyal following, they are always eager to check out what I advertise, and if it appeals enough to them, they take necessary actions.
It’s safe to say that rewarding my audience to foster loyalty has been also more than rewarding for me, and I could easily grow my brand as a Twitter influencer.
You, Too, can!
Just like me, you can build a much more loyal audience with rewards. It doesn’t have to be much; it just has to be consistent, and slowly, engaging your content will become a priority. Also, remember to build cordiality first so that your rewards can effectively catch your specific community members.
More than just the ones shown above, the Cwallet Twitter bot has so much more possibilities for you to engage and reward your audience. Learn more.