'How do I turn my website visitors into buyers?' 'How do I make more sales on my products?' 'How do I easily receive payments on my websites?'
When I noticed a drop in website traffic and sales of my beauty products, these were the challenging questions I had to ask myself. Of course, having a fantastic product is a requirement for successful online sales. And in my case, beauty and cosmetics are huge and competitive markets. However, I discovered that the total success of my sales depends more on the simplicity of payment and the comfort of my customers.
Unfortunately, despite the significant expense of maintaining a merchant account and connecting a payment processor, the conversion rate of visits to buyers is not meeting my expectations.
When customers choose a product, they frequently spend the most time on the payment page, which often leads to abandoned carts, with only a few persistent ones remaining patient until the end.
Online Merchant Challenges
Essentially, having a digital payment processor is how businesses accept payment for purchased products on their websites. Online merchants are intermediaries between the buyer and the store. So, when a buyer makes a purchase on my website, they get redirected to a payment page, where they can input their card details to make payments.
However, many buyers are wary of disclosing their credit card information online to prevent the website from storing it or from the fear of online hackers. In addition to the customer's concern, my website needs to be PCI (Payment Card Industry) compliant to receive and keep the customer's credit card information. Unfortunately, a modest online business like mine would find it extremely difficult to comply with PCI compliance without the right criteria in place.
On the one hand, I decided to adopt payment gateways like Stripe and PayPal to process the payment on my website since their systems are PCI compliant and are permitted to accept credit data on their site. Unfortunately, it was challenging to integrate their payment plugins into my website. Besides, some buyers cannot make payments because of their location as the service is unavailable in their country.
On the other hand, there are a lot of fees related to the traditional payment gateway. Since they serve as the intermediary between my websites and the buyers, they charge different fees to process transactions. And because my business is not restricted to a particular region, currency conversion for buyers from other regions is high. Stripe charges 2.9% + $0.30 per transaction, and Paypal charges 3.49% + $0.49 per transaction.
Although these charges might seem little if you run a large online business, for a modest business like mine, all of these fees take up a sizeable percentage of my business's finances, and having few payment options hinders the expansion of the business because traffic to the website reduced and buyers stop using the available payment option when making payments became challenging.
So, I needed a means of avoiding these fees as well as a method of payment that would answer my concerns about;
- How do I make more sales on my products?
- How do I turn my website visitors into buyers?
- How do I easily receive payments on my websites?
Fortunately, I talked about my worries with a friend who sells digital things through her website and social platforms. She noted that she has been accepting cryptocurrencies as payment for some time and that since doing so, her sales have improved, and she has added new customers. Since more businesses are adopting cryptocurrency as a payment method due to its peculiarities, it was only ideal for me to follow the same path and turn my business around.
In response to the challenges encountered with traditional finance, cryptocurrencies and the blockchain technology that underpins them brought about a major change for me in tackling my payment issues. As a result, I sought advice and researched how to integrate cryptocurrency as a payment option for products on my website. Surprisingly, I do not require much technical understanding to implement crypto payment for purchase, as all that is necessary is a crypto wallet and a notification on my website introducing the payment method to my site visitors. Of course the notification is to give potential buyers heads up about the new payment option.
Adding Crypto As a Payment Option
So, after thoroughly researching the best crypto wallet to utilize, I came upon Cwallet (previously CCTip). Interestingly, opening a crypto wallet with Cwallet was the smoothest I've ever seen. It was as simple as browsing a web page, as no email address, KYC procedure, or time-consuming verification process was required. I only needed to link my social media accounts to get a cryptocurrency wallet; there was no need for product verification or special business account creation, and I didn't need to submit any identification or legal documents.
Since I have a Cwallet account to accept payment, all that is needed is the address on my website. On the other hand, to save buyers from copying long strings of addresses prone to error, Cwallet provides a button that will directly link to the address page or Tip box with a QR code that can be scanned without entering an address.
Unlike online merchants and payment gateways, Cwallet does not charge a processing fee and accepts and processes payment immediately. I can set up the tip code with any cryptocurrency of my choice because the wallet is user-friendly and supports numerous currencies. The best part is that it is completely FREE. All I had to do was log in to my account and follow the step-by-step procedure to set up my tip box.
Why I Chose The Cwallet?
Cwallet is a one-of-a-kind cryptocurrency wallet that combines custodial and non-custodial functionality. With the help of this combined on-chain and off-chain wallet, you can manage and trade over 800 cryptocurrencies in a single spot, providing security, simplicity, and flexibility.
The Cwallet meets individuals', and enterprises' complex crypto needs through a range of features such as the tip code, airdrop game, giveaway tool, mobile refills, bulk payment, request invoice, payment button, and so on. It is more than just a bitcoin wallet where users may send and receive funds, buy and sell, or hold and swap cryptocurrency.
Aside from not having to go through a time-consuming registration process to set up a payment option for my business, Cwallet provided a solution to my 'How do I easily receive payments on my websites?' question through its QR code and tip box features. Other benefits I enjoyed are;
- Zero transaction fee: this is the most significant benefit to my business, as there are no charges on withdrawals or deposits, and customers' transactions are processed at no cost.
- Instant transaction: the tip code instantly reflects payments without any fees charged.
- Investment opportunity: the token I received may increase in value, allowing me to enjoy capital gains without paying taxes on my investment.
Accepting crypto payment changed my online sales fortune, and using the Cwallet service made the process seamless and automated. As a result, my sales increased significantly, and website visitors not only come for beauty content but became buyers as payment was no longer an issue, as every challenge was solved using the Cwallet tip code.
Download Cwallet NOW, and join their telegram community to enjoy many exclusive benefits.