Twitter has become an indispensable tool for crypto enthusiasts and investors who want to keep up with the industry's latest trends, news, and events. With its fast-paced nature, real-time updates, and ability to share information quickly and efficiently, Twitter has become the go-to platform for building and engaging with a crypto audience. This is why it has become increasingly popular for businesses and individuals to run crypto campaigns on Twitter.
Becoming a prominent figure on Crypto Twitter requires more than just tweeting your message and hoping for the best. It requires careful planning, targeted content, and strategic use of tools to maximize engagement. In this article, we will delve into the benefits of running a crypto campaign on Twitter and share expert tips to help you achieve your goals.
Why Twitter is Important For Cryptocurrency
Twitter has emerged as one of the most important social media platforms for the crypto niche, primarily due to its ability to provide real-time updates and facilitate conversations. A study by Charles Schwab in 2022 showed that nearly 50% of Millennials and Gen Z would prefer saving their retirement money in cryptocurrencies to other forms of investments. This highlights the growing interest of young investors in the crypto market and the importance of reaching them through platforms such as Twitter.
Twitter's reach is not limited to the younger generation alone. The platform has over 330 million monthly active users, including prominent industry figures, influencers, and journalists. As such, Twitter provides a unique opportunity for people looking to build a personal brand within the crypto community on the platform.
What is Crypto Twitter?
Twitter has several sub-niches of communities with varying interests; some people want to discuss sports, music, politics, relationships, etc. Unlike social platforms like Reddit, where all discussions have dedicated subreddits, Twitter accommodates these various categories of interests onto a single timeline, so you can be an active member on “Crypto Twitter and be equally active on Relationship Twitter.”
Depending on your following, followers, likes, and interactions, the Twitter algorithm will suggest newer content for you. Hence, one of the first things to do is to get acquainted with the “Crypto Twitter” community and be familiar with the common buzzwords, slang, acronyms, etc. Also, you must ensure that you follow and get followed by active “Crypto Twitter” community members so that the Twitter algorithm circulates your content within the community, helping you reach your audience faster.
Expert Tips To Become Prominent on Crypto Twitter
If you intend to become an influencer within the crypto community or you are interested in building a personal brand, you should build a rep and authority within “Crypto Twitter,” and here are some tips you need to consider.
- Craft relevant content: It is not enough to identify your target audience; you also need to get them acquainted with you. Hence, you must understand their needs, interests, and pain points to help create content that keeps them glued to your page.
Also, you don’t need to be a jack of all trades; let your content center around your strong points. For example, if you are an NFT pro, talk more about NFTs, share your insights and predictions, engage in trending topics concerning NFTs, and share your opinion. Over time, when the community discovers how consistent you are and how much weight your opinions hold, you will get more followers, and people will naturally look up to you to gain insights, which is the general idea of being an influencer.
- Leverage the power of visuals: Visuals are essential to gain maximum engagement on Twitter content. According to Twitter Business Hub, tweets with videos receive 10x more engagement than those without; similarly, images help you keep your audience hooked enough to digest your content further. Hence, be sure to incorporate visuals into your crypto campaign and ensure your images are correctly sized to maximize engagements.
Of course, you don’t have to include images in all your tweets, as Twitter is mainly a text-based platform; however, wherever you have an opportunity to describe something better with data, an illustration, or any scenario where images do the talking better, be sure to leverage on that.
- Directly engage your followers: One trick many influencers are unfamiliar with is the power of engaging your followers. Seeing you as a prominent figure they hold in esteem, your followers would appreciate a reply from you, and with the likelihood that they would get a response from you, they will engage your content more.
So, you shouldn’t shy away from directly engaging your audience. Take advantage of Twitter tools as well; create several polls to initiate debates, respond to your followers' comments, retweet relevant content, and initiate conversations can help increase engagement and build relationships with your followers. You can also participate in Twitter spaces and join relevant audio conversations within Crypto Twitter to expand your reach and connect with new followers.
- Reward Your Audience: As you begin to grow, you should make it a point of duty to reward your audience if you want to grow faster. Create quizzes and debates on Twitter spaces, and reward your audience with some cryptocurrency; this endears them to you even more, and as they interact better with you, your follower count continually grows within the relevant community.
You can also create random giveaways without any tasks, allowing users who frequently engage your content to get rewarded; some may even turn on post notifications for your tweets.
- Utilize Twitter Bots: Twitter bots can improve your engagement with your audience. Specifically, you can ease the process of rewarding your audience with Twitter bots in a way that maintains high engagement.
The Cwallet bot on Twitter allows you to engage your audience with rewards, such that you can gift anybody crypto without leaving the app. For example, you could set up a quiz, telling your followers that the best answer will be rewarded with $50 worth of USDT. Naturally, this triples your engagements, as many people try to get a hold of your reward.
When you are done reading the comments and have found one that satisfies you, you can simply reply to the tweet with a bot command such as “@cctip_com tip 50 USDT.” Instantly, the person will be credited with 50 USDT, tied to their Twitter username, and all they have to do is log in to the Cwallet app and withdraw it from there.
Cwallet Bots on Twitter has many more functionalities, allowing you to send crypto to any user of your choice and create an automatic airdrop, which any user can “grab.” Check out this video to learn more about the Cwallet bot on Twitter.
If you are quite conversant with Twitter and know enough about crypto to become an authority figure, then influencing may be a way to get you some extra income. You don’t have to do much, just put in the effort slowly and steadily, as long as you deliver value, your influence and engagement will exponentially grow.
Don’t forget to check out the Cwallet Bot on Twitter and how you can use it to ease the process of engaging and rewarding your audience in a fun-filled manner.