Every online business, regardless of what it sells, requires exposure to succeed. People need to know about your product or services to buy from you. Hence, one way to spread the word about your product or service is through social media, which is an important tool for the long-term success of your online business.

Social media has evolved into a powerful marketing tool for any business, serving as a digital hub to connect with a larger audience. However, simply having your product on social media does not guarantee its success, as good, strategic marketing and consistent marketing are required to increase discoverability and brand exposure.

Indeed, there are several marketing strategies to achieve brand awareness online, but one of the most effective strategies for social media is hashtag marketing. Hashtag marketing is an effective social media marketing strategy that can be extremely rewarding when done properly.

So, what exactly is hashtag marketing? How can hashtag marketing help you increase brand awareness on social media? Why should you use hashtag marketing as a marketing strategy for brand awareness? How do you properly carry out hashtag marketing that increases your brand awareness?

Read on to find out!

What is Hashtag Marketing?

A hashtag is a word or keyword phrase used on social media platforms to identify and categorize a message so that it can be found by people worldwide. In other words, hashtags (#) are metadata tags that group messages based on similar topics.

Therefore, hashtag marketing uses hashtags to promote your brand, product, or service on social media. Hashtag marketing is an excellent way to increase the reach of your business content and raise brand visibility among your target audience.

Why Should I Use Hashtags?

People regularly search for hashtags related to their interests to find and connect with relevant information, product, or service that meet their needs. By categorizing your brand content with hashtags, you increase your chances of reaching your target audience and getting your product or service in front of them. Besides categorizing your content, hashtags help you stay updated with current trends and news in your industry. So, here are more reasons why you should use hashtags:

Brand Exposure and More Reach

Hashtags are excellent ways to spread the word about your business to a much larger audience because they are not geographically restricted or confined to specific locations. As a result, your business can reach a larger global audience and gain brand exposure.

Discovery and Visibility

Hashtags help people find your business when they search for keywords related to your industry. As a result, using targeted and relevant hashtags improves your brand's discovery and visibility.

Online Presence Building

Hashtags are great for increasing your brand's online social presence because they give you more authority in your industry while reaching a larger audience.

Improved Engagement

Hashtags increase engagement and interactions by driving traffic to your social media platforms when there are conversations about your brand, product, services, or a general industry topic.

Increased Conversion

As hashtags increase brand visibility and help your business reach a larger audience, they automatically broaden the success of your product or service by generating maximum conversions.

Different Types of Hashtags to Use for Brand Awareness

Branded Hashtags

Branded hashtags, as the name implies, are unique to your brand and are specifically designed to group your brand content online to make it easily discoverable for your target audience. Branded hashtags are typically thoughtful, memorable taglines or slogans that easily distinguish your brand from the competition.

Branded hashtags are not always perceived as marketing tactics because they can be used on any post, making them genuine and natural. Popular brands, for example, use branded hashtags to raise brand awareness and promote or launch new products without running a promotional campaign. Hence, branded hashtags are effective hashtag marketing tactics for raising brand awareness.

Content Hashtags

Content hashtags are keywords that are relevant to the content you share. They, like trending hashtags, do not define your brand; rather, they fit well with the information you're educating or entertaining your audience by providing context.

Content hashtags make it easier for people interested in topics and conversations about your industry to do general searches to find information about a specific subject. As a result, content hashtags improve your content's SEO and allow your updates to be seen by people outside your target audience.

Trending Hashtags

Trending hashtags can help you achieve significant visibility because they engage many people. As a result, incorporating a trending hashtag into your brand content can put your product, service, or message in front of a large audience, which may even be seen by people who are not necessarily part of the audience you are attempting to reach, resulting in increased brand awareness. When it comes to trending hashtags, timing is everything. So, if you want to get as much engagement as possible, do it while it's still popular.

Campaign Hashtags

Campaign hashtags are typically promotional hashtags that are created and used for a specific purpose, usually a short-term marketing purpose with a start and end date. Campaign hashtags are commonly used to introduce a new product, a new feature to an existing service, or a general brand offer.

Introducing campaign hashtags can increase brand awareness. A good way to use campaign hashtags is to host a contest that generates buzz about your brand, resulting in more interaction from your audience.

Contests and giveaways are the most effective campaign hashtags for achieving various marketing objectives, including brand awareness, lead generation, customer loyalty and retention, and many others.

How Can I Use Campaign Hashtags To Increase My Brand Reach

When used correctly, campaign hashtags are exceedingly beneficial for promoting your brand, product, or service to a larger and targeted audience. Thus, contests and giveaways are the most effective ways to maximize campaign hashtags. People generally enjoy activities that include words such as contests, giveaways, rewards, and gifts. As a result, you can use campaign hashtags to promote your product and expand your brand's reach through contests and giveaways.

Creating a hashtag campaign with a contest and giveaway, on the other hand, can be difficult, especially when you have to track audience participation, manually verify if a participant meets your entry requirements, complete the campaign task, and choose a winner from among the many entries. Thus, manually doing all of these can be a time-consuming process that you may not be able to manage efficiently in the end.

So, how do you create a campaign hashtag with contests and giveaways to increase your brand awareness? How can you avoid the time-consuming manual process of organizing and managing your contest and giveaway campaign?

This is where the Cwallet Giveaway Tool plays a role.

The Cwallet giveaway tool can help you structure your contest and giveaway and properly create a campaign hashtag that will organically increase brand awareness.

Create a Contest and Giveaway Campaign With The Cwallet Giveaway Tool

Contest and giveaway hashtag campaigns can be launched across multiple social media platforms, including Twitter, Instagram, and Tiktok. You can use the Cwallet Giveaway Tool to manage your contest and giveaway campaign without manually setting it up. The Cwallet Giveaway Tool streamlines the process from start to finish while allowing you to customize the giveaway to your liking.

The Cwallet Giveaway tool validates your contest and giveaway campaign across any social platform, selects winners in a random draw technique for a provably fair outcome, and distributes prize rewards automatically for a proper and more straightforward procedure from start to finish!

The Cwallet Giveaway Tool was designed to assist your business in growing by allowing you to create custom social tasks that drive engagement and traffic to your brand, particularly using a strategic marketing approach such as the hashtag contest and giveaway campaign. You also don't need to do anything manually because the tool automatically verifies all tasks and only considers participants who follow the rules for the draws using a provably fair algorithm.

With the Cwallet Giveaway Tool, you can run a successful hashtag contest and giveaway campaign that increase your brand's exposure. Click here to learn how to run a hashtag promotion with the Cwallet Giveaway Tool successfully.