Content is king!
In today's world, content creation is undeniably valuable. Everyone is on one social media platform or another, consuming various types of content. As a result, the content creators' ecosystem emerged, in which various forms of content, such as text, audio, video, and images, are used to educate or entertain the audience.
Podcast: Content As The Foundation
While graphical content (videos and images) receives the most attention in the social space, audio content, particularly podcasting, has seen an increase in listeners and has become mainstream as it allows you, as a creator, to express your creativity and connect with people who share a common interest.
Regardless of your topic of interest, podcasts are unquestionably one of the best ways to share your thoughts with the rest of the world. However, you can't start and have a successful podcast immediately. It will necessitate extensive planning and diligence on your part.
So, with an increasing number of podcast listeners and creators, how do you differentiate yourself, build your audience, and promote your content? How do you get seen as a beginner?
You must answer these difficult and ideal questions as a newbie to creating audio content, especially in establishing your brand in your chosen category. That being said, allow me to reveal how I grew my podcast subscribers to over 1000+ in the first month using Twitter.
How It All Began: Starting a Podcast
The only and best way to establish a social media presence and maintain relevance was to create content. And, with so many people creating content in various forms, particularly picture, text, and video content, I wanted to do something unique and build my social relevance by creating audio content.
Starting a podcast and deciding on a specific category and topic to discuss was an easy decision for me because I've always been a controversial figure when it comes to handling finances in relationships. Of course, I understood that relationships, along with health and wealth topics, are categories that pique people's interest the most, as everyone strives to improve in these three critical areas. Hence, my decision to create a podcast about money and relationships.
Aside from the process of starting a podcast, one of the most important things I made sure of was the planning of my podcast episode, including the delivery mode, duration, and cadence. This was done to ensure that I produced high-quality content for my audience. In addition, as a newbie to podcasting, I needed to establish my presence in my chosen niche with the quality of my content.
Challenges Encountered With Boosting My Podcast Audience
However, it wasn't enough to produce high-quality content when there was no one to listen. Then I realized it's pointless to have a great podcast if no one hears. So I kept asking myself, "How do I get people to listen to my content?" How do I grow an engaged audience for my podcast? How do I market my podcast?
Unfortunately, one of my mistakes was not selecting a specific social platform and creating a dedicated account for my podcast. In addition, of course, I wanted to build a distinct brand with clear messaging, so I needed to distinguish the podcast account from my personal account and ensure my audience knew exactly where to find and receive updates about my content.
As a result, I established a social presence for my podcast on Twitter and aggressively promoted my content. But unfortunately, more was needed to increase podcast subscribers because building a presence on social media, particularly Twitter, is difficult.
Cross-promoting For Podcast Growth
While attempting to increase my listenership, I approached notable influencers and other established podcasters in my topic category about appearing as guest speakers on my podcast. This would allow me to leverage their audience once the episode they featured in went live. Unfortunately, as helpful as this was, the percentage difference in podcast listenership was not as significant as I had hoped.
Twitter Contests For Podcast: Is That Possible?
It became discouraging at one point, and I lost interest in producing more episodes because the results were not forthcoming. Fortunately, I met Jessica, who has an exclusive private podcast with a large social media following and podcast subscribers. Jessica produces fashion-related podcasts in which she discusses the latest fashion trends and news. She has established herself and her brand to the point of having a paid podcast.
After explaining my challenges to her, she agreed to guide and mentor me in promoting my podcast organically, increasing listenership, and growing subscribers. She revealed that the secret to her exponential podcast growth was giving out freebies to her audience.
These giveaways are rewards for completing specific tasks, like listening to an episode for a predetermined amount of time, subscribing to her podcast, and other actions that increase the visibility of her podcast.
Cwallet Giveaway Tool As The Golden Secret
She further mentioned using the Cwallet Giveaway Tool to create social media tasks for her listeners to complete before getting rewarded. As such, these increased the traffic to her podcast and gave her more subscribers.
So, knowing how effective the giveaway is to the growth of my podcast, I decided to hold a giveaway contest using the Cwallet Giveaway Tool to drive the most traffic to my content, raise awareness, and attract new listeners and subscribers.
Using The Cwallet Giveaway Tool To Create Twitter Contest
As Jessica mentioned, the Cwallet Giveaway Tool allowed me to create a social media task with my choice of rules and regulations. For example, I could make a single task, such as telling participants to subscribe to my podcast, or create a custom task by asking participants to subscribe and invite more listeners to be eligible for the reward.
The fantastic thing about the Cwallet Giveaway Tool is that it includes an automatic task verification system to ensure no one is cheating. All entries are automatically verified, and those not meeting the requirements are disqualified.
The best part? I don't have to do anything manually because the Cwallet Giveaway tool employs an algorithm that uses technology to make online randomization more efficient and transparent while maintaining the highest level of fairness and transparency.
So, I used the Cwallet Giveaway Tool to create a Twitter contest in which participants were asked to subscribe to my podcast, interact with a tweet I made about an episode after listening for a few minutes, and finally tweet about my podcast with a custom hashtag.
Furthermore, I could specify the eligibility of participants I wanted for the contest to filter spam and bot accounts. For example, I could specify that only accounts with a minimum of 50, 100, or 200 followers are eligible and that the account must be at least 3 months old. All entries were automatically verified, and those that did not meet the specification were disqualified. All I had to do was specify a few parameters, and the system handled the rest, saving me time and stress.
My podcast subscribers increased significantly due to the Twitter contest, and I now have more active listeners. So, to increase listenership with each episode I published, I used the Cwallet Giveaway Tool to drive engagement and increase the reach of my content.
All thanks to Jessica for sharing this golden secret and exposing me to the Cwallet Giveaway Tool, which assisted me in gaining the necessary engagement, growth, and listenership for my high-quality podcast content.
You now know how I used a Twitter contest to promote my podcast and grow my subscriber base. You can achieve similar results for your content on any platform or online business by utilizing the Cwallet Giveaway Tool.
So, use the Cwallet Giveaway Tool to reward your audience for introducing your content or product to a larger audience.
You can easily set up social media tasks to grow your business using the Cwallet Giveaway Tool; click here for a detailed description of how the Giveaway Tool works.
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