Video content is consumed and spreads faster than any other type of content. As a result, brands and e-commerce businesses are turning to video-sharing platforms as digital marketing channels to reach a larger audience, raise brand awareness, and attract new customers.
Youtube is one of the most popular and largest video-sharing platforms and the world's second-most popular search engine. With over TWO BILLION monthly active users, YouTube is a platform that can help you make sure that your business gets online exposure.
Unfortunately, going viral with your video content on YouTube isn't as simple as uploading many videos; there are several other factors to consider to realize the full potential that guarantees results.
However, you must have a large number of subscribers to gain brand awareness, reach your target audience, win leads, and drive sales to your brand via video content on YouTube.
So, how do you get more YouTube subscribers?
How do you quickly grow your YouTube subscribers?
To get more YouTube channel subscribers, you can employ various marketing techniques. On the other hand, one of the best and quickest ways to grow your subscriber base is to run a YouTube contest.
So, how do you run a YouTube contest? How do you organize a YouTube contest successfully? How do you increase your YouTube subscribers with contests? Before we discuss how to use contests to grow your YouTube subscriber base, consider the advantages of running a contest.
Why run a YouTube Contest?
A YouTube contest can help you increase channel metrics such as view count, subscribers, views, comments and likes, and so on, resulting in increased brand awareness and revenue growth over time.
Anyone who enters the contest is already curious about your channel and what you offer. As a result, contests will strengthen their connection with your channel and make your brand trustworthy.
Understanding the benefits of using a contest to increase your YouTube subscriber base will undoubtedly enable your brand to attract quality leads. Having said that, here's what you need to know to increase YouTube subscribers through contests.
How To Run a Successful Contest On YouTube
Get Familiar With YouTube Contest Guidelines
YouTube has some strict rules and a set of guidelines regarding the types of contests and rewards that can be offered. However, many people disregard these rules because they are eager to expand their channel with online promotion, which, if not followed, risks having their contest shut down or their account flagged for misconduct. As a result, before running any online promotion on YouTube, ensure to check out YouTube's policy and guidelines.
Set SMART Goals
After you've become acquainted with YouTube's policies and guidelines and have met the requirements, you must be clear about the contest's goals and what you hope to achieve.
Do you want more views? Do you want more engagements, such as likes and comments? Or do you want to increase your subscriber base? Setting contest goals provides a clear and specific structure for measuring the contest's success.
However, regardless of your contest objective, you must set SMART goals to achieve the desired outcome. These are as follows:
- Specific - your goals should be clear and precise. For example, "At the end of the contest, I'm hoping to gain 100 new subscribers".
- Measurable - your progress toward your goal should be quantifiable. So, as your subscriber base increases, you can calculate your growth rate.
- Achievable - How attainable is the goal? The more specific and narrow the goal, the better the chances of success.
- Relevant - When running a contest, relevance is essential. As a result, the goals should be relevant to your brand and audience.
- Time-bound: How long do you want to hold the contest? Your goals should have an end date and a deadline for when to achieve each target.
Have An Excellent Reward
No one will enter your contest if the prize is not worth their time. As a result, having a valuable and worthy reward for your target audience is critical. You must have a reward that is both deserving of your audience's participation and relevant to your channel. You can, however, choose to give away anything as long as it benefits your audience and results in the desired outcome of increasing your subscribers.
Create Contest Rule
The rules of the contest are included in the entry requirements. This gives structure to your referral contest and a measurable method for filtering participation and reaching the right goal. Creating a contest rule will highlight the eligibility, location allowed for participation, duration of the contest, mode of entry, and method of selecting the winner. However, your contest rule must align with YouTube's policy and guidelines.
Make It Easy To Participate
One of the most important considerations for participants must be the entry mode. Once a participant is certain of the reward, the mode of entry is the next consideration. This is because the easier the mode of entry, the more interested the participant becomes.
Therefore, make entering the contest as simple as possible by providing detailed instructions. For example, something as simple as "subscribe to my channel to participate" will ensure adequate contest participation.
Promote The Contest On Other Platforms
Getting exposure for your YouTube contest is one of the most difficult aspects of the process. How do you get the word out? How do you get people to participate in the contest? As a result, if you want to improve your contest results, you must promote the giveaway through additional channels.
Promote the contest on as many social platforms as possible where your target audience is present to increase its reach. Consider the platforms on which you already have a presence, as this will assist you in meeting your contest goals of targeting the right audience.
As a result, spreading the word about the contest through multiple channels such as email, social media, blogs, forums, influencers, and podcasts is a surefire way to generate buzz and increase participant excitement.
Run and Automate The Contest
Now you've spread the word about your contest and created enough buzz to enhance participation. As a result, this is the stage at which you accept participants' entries, verify their tasks, and select winners.
While contests produce rapid results for any online promotion, the process can be difficult to manage. Imagine if you manually have to verify if participants meet the requirements, complete the contest task, and select a winner from the multiple entries. Indeed, it can be very time-consuming and stressful.
Automate Your YouTube Contest With Cwallet Giveaway Tool
However, one of the easiest approaches to running your Youtube contest is through a third-party giveaway tool. As a result, you can run and automate your Youtube contest without manually setting up the process using the Cwallet Giveaway Tool. The Cwallet Giveaway Tool simplifies the process from beginning to end while allowing you to customize the giveaway to your liking.
Unlike other giveaway tools, the Cwallet Giveaway Tool does not require installation or any page plugin because you only need to enter the contest URL on your YouTube channel profile so that participants can access it. As a result, with just a few clicks, you can set up a Youtube contest and choose the mode of participation to increase your subscribers.
Furthermore, no manual activities are required because the tool automatically verifies all entries and only considers participants who follow the rules for the draws using a provably fair algorithm.
Get started with the Cwallet Giveaway Tool immediately and run a successful YouTube contest to increase your subscribers quickly.
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